DREAMERS (D2C Wellness, Georgia)

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Founder Coaching, Strategic Growth, and Investment-Ready Operations

DREAMERS was a bold and emerging intimate wellness startup in Georgia, blending D2C retail with community education. Despite early traction, they faced:

• Undefined strategy and lack of structured planning
• No systematic team operations or performance tracking
• Fragmented task management and weak execution rhythm
• No investment materials or financial visibility for growth

The ambition was clear, but structure, systems, and support were missing.

Our engagement started as founder coaching and evolved into full-scale strategic enablement and fractional CSO involvement:

• Founder coaching: values alignment, leadership style, and delegation
• eNPS and 360 feedback for key team members
• Seminar and tools for team task management (Notion board rollout)
• Defined roles, processes, and business cadence

Outcome: A functioning leadership rhythm and structured team accountability

• Led business planning and go-to-market model iteration
• Developed full investor deck, financial model, and milestones
• Supported in identifying and negotiating with investors

Outcome: Secured investment, defined scale targets, and roadmap for own-brand product launch

• Facilitated a full-team Strategic Planning Workshop
• Reprioritised growth targets and B2B roadmap
• Focused execution on high-margin lines and retail expansion

Outcome: Focused scale plan and execution confidence across the team

• Weekly coaching + hands-on support across sales, ops, and marketing
• Tripled revenue in 4 months through improved marketing ops and team rhythm
• Rebuilt CRM and reporting logic, aligned with campaign KPIs and sales funnel

Outcome: From startup chaos to scale-ready structure

• Revenue x3 in 4 months
• Operational visibility and team alignment
• Strategic focus on own-brand expansion and regional scaling
• Internal culture shift toward ownership, clarity, and growth